Sri Lanka
Website + Google Ads
HR Tech / Talent Marketplace
Jobsupoo
Jobsupoo is a Sri Lanka-based job support and talent marketplace connecting professionals facing work challenges with experienced experts, targeting the US, Canada, Europe, Australia, and the UAE from day one. The platform already existed and had real users, but only on social media, with no dedicated destination to explain it or convert interest.
Without a website, Jobsupoo had no central place to explain a two-sided marketplace clearly to both audiences, clients who want to hire and professionals who want work, or to capture leads from either side. The goal was a conversion-focused site paired with paid search reaching the specific international markets the platform was built for.
We built a 12-page WordPress site speaking to both sides of the marketplace separately, with dedicated landing pages, lead capture forms, and trust signals positioned throughout, then launched and managed a Google Ads campaign across five international markets built around search intent. We were transparent throughout that English-speaking international markets carry a materially higher cost-per-click than local Sri Lankan campaigns, so budget expectations were set accordingly from the outset.
- A platform with real users and no website is losing credibility it's already earned, the website's job is to give existing traction somewhere professional to land.
- Setting honest budget expectations for competitive international paid search before a campaign launches is what lets a client make an informed call on pace and spend, rather than judging a channel against numbers it was never going to hit at that budget.
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