Colombo, Sri Lanka
Website + Meta Ads Launch
Construction & Civil Engineering
Hexa Construction
Hexa Construction offers general construction, renovations, electrical and plumbing, roofing, and structural fabrication across residential and commercial projects in Colombo and surrounding cities. It's founded and led by the same entrepreneur behind Neskay Creations, and it was, in fact, the original business, the revenue from Hexa's word-of-mouth construction work is what funded the founder's first venture into building a second brand.
Despite being an established, revenue-generating business, Hexa had zero digital presence, no website, no social media, nothing. Every client came through personal referrals, which meant growth was capped by the size of one person's network. Having watched what a proper digital build did for Neskay Creations, the founder wanted the same for Hexa: a credible presence capable of moving the business beyond residential referrals into higher-value, longer-relationship commercial construction work.
With a logo already in place, we went straight into strategy and execution: positioning Hexa around engineering precision and breadth of service to differentiate from smaller local contractors, then a 7-page WordPress site built to serve both residential and commercial audiences, with a full services breakdown, project portfolio, and a quote form placed at the point of highest intent. We launched Facebook and Instagram from scratch and, from January 2026, ran Hexa's Meta campaigns end to end, targeting commercial construction decision-makers and property developers across Colombo and key surrounding regions, backed by two SEO-informed blog posts a month to keep the site active.
- A business can be established and profitable and still be capped entirely by referral reach, digital presence isn't about credibility for its own sake, it's what lets a word-of-mouth business compete for a category of client referrals alone can't reach.
- Under $0.50 per qualified lead in a market where construction leads are typically expensive to acquire came from applying a content and targeting framework already proven on a sister brand, not from starting the audience research over.
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